AM Academy
01 · Content
Give the right person a clear next step.
- Post
- Offer
- Inquiry
AM Academy · System One
Build the Lead Machine behind your growth.
A practical, build-along program for service-business owners. Connect content, capture and follow-up in your own HighLevel account—one lesson at a time, so every inquiry has a next step.
24 build-along lessons$997 one time
Presented by my AI twin. My words, my system.
GENNADY CHIKAUROVFounder · Systems Builder
Kit 03 · Speed-to-Lead
Watch one kit do its job.
One snapshot imported into an empty GoHighLevel account, then one form submitted. This is the recording of that run.
Recorded test: the workflow sent its first email within 5 seconds of form submission. Recorded 2026-09-05 in a throwaway test account.
This is a recorded test in an empty account, not a customer’s results. Your numbers will be your own.
Inspect the test steps
01Kit 03 lands in an empty account as a draft workflow: form submitted, owner assigned, internal notification, first email, a five-minute wait, then a replied branch and a silent branch. 
02The custom values arrive with their keys and no values. Nothing sends until you fill them in. 
03Filled in for the test business: booking link, business name, phone placeholder, owner first name. 
04The contact form that came with the kit, live in the test account. Phone is required and both SMS consent boxes are left unchecked. 
05The workflow is published in the test account. Draft off, live on. 
06 · 0sOne test lead submits the form. This is the confirmation the lead sees. 
07 · 5sThe execution log: added at 10:01:22, owner assigned at 10:01:23, internal notification at 10:01:24, first email at 10:01:26, then the five-minute wait. 
08 · 5sThe email reaches the lead's inbox at 10:01, subject “Thanks for reaching out”. 
09One opportunity sits in Front Desk / New Lead, source Contact form, value $0.00. 
10 · 320sThe lead stays silent, so the second email arrives at 10:06 with the booking link, subject “Book when ready”. 
11The test workflow is unpublished at the end of the run. The account is left the way it was found.
What you import
Kit 03 · Speed-to-Lead
- Workflow — Speed-to-Lead
- Form — Contact form
- Pipeline — Front Desk — New Lead, Contacted, Booked, Showed, Won, Lost
- Custom values — business_name, owner_first_name, booking_link
- Tag — new-lead
First run
Two things the import will not do for you.
- The three custom values arrive blank — GHL imports the keys and leaves every value empty, so you fill business_name, owner_first_name and booking_link under Settings → Custom Values before anything sends.
- The calendar arrives inactive — it travels with Kit 02 and the Full Stack Snapshot, lands with no host because GHL cannot carry one across accounts, and stays off until you assign a host and activate it.
The mechanism
See how the three stages connect.
Build one system you own and understand.
02 · Capture
Keep each inquiry in one place, with an owner.
- Form
- Contact
- Owner
03 · Follow-up
Define the next action—and when to hand it to a person.
- Reply
- Booking or human handoff
Find your weakest stage. Take the free 12-question audit
The curriculum
Build it in five focused stages.
Each lesson ends in something you build and a test you can see.
M0Readiness3 lessons
M1Capture6 lessons
M2Follow-up5 lessons
M3Content5 lessons
M4Launch5 lessons
24 lessons · 25 resources · 72-page workbook
Gennady built AM Academy to help founders replace fragmented tools and tribal knowledge with clear ownership, tested handoffs and operating proof. You are not buying motivation; you are building the machine.
Meet the founderThis is for you if
You are ready to implement—not just consume.
HighLevel has a steep learning curve. You build in order, with a test at each stage.
No code is needed, and Lesson 1 opens without a card.
Review all requirementsYou own or operate a service business.
You have a HighLevel account you control. You pay HighLevel directly, at their price, on your own plan.
You build in a subaccount. Importing the kit snapshots needs agency-level access: yours, or an agency owner who imports them for you.
You have a phone number on that account. The missed-call and text kits send from it.
You can give the build real time: about an hour for the first system, then a suggested 29-day sequence for the full program, at your own pace.
You are fine paying platform, messaging and usage costs separately, directly to those providers.
You want one accountable system instead of more disconnected tools.
AM Academy · System One
Build the Lead Machine with me.
Install the Content → Capture → Follow-up operating machine in the HighLevel environment you control.
- 5 implementation modules and 24 build-along lessons
- 25 lesson and verification resources
- 72-page combined implementation workbook
- Final evidence-based verification packet
- Office hours every two weeks for 90 days
Before you decide
Questions buyers ask first.
What do I need before I start?
A HighLevel subaccount you control, agency-level access (or an agency owner) to import the kit snapshots, and a phone number for the phone and text kits. See every requirement.
How much time does it take?
The first system takes about an hour. The full program is a suggested 29-day sequence of 24 lessons, built at your own pace.
Where is the course delivered?
At learn.am-academy.net, AM Academy’s private learner app.
What is the refund policy?
A full refund on request in the first 7 days, and from day 8 to day 30 if you submit the five module artifacts and the final evidence packet and it did not work for you. Read the full Refund Policy.
Does this guarantee leads or revenue?
No. It teaches a testable operating system; results depend on the offer, market, implementation, and ongoing operation.
Are future AM Academy systems included?
No. System One builds the lead machine. Content Engine, AI Agents and Paid Traffic are planned as separate programs, not hidden modules inside this course.